In this 16 part Marketing and Evaluation course you will gain a firm understanding the core principles of market segmentation, how to determine if a market is an genuine opportunity for your new or existing products and services, the essentials of marketing strategy development, and the tools you will need to understand and evaluate the effectiveness of your marketing strategy.

Like all of our courses, this is broken down into manageable chunks so that you can concentrate on one important topic at a time. Each lesson ends with a quiz to test your knowledge before you move onto the the next step on your journey.

Below is the full list of lessons offered in this course. We encourage you to start at the top and work your way down but you have the freedom to jump in and out if you are already familiar with come of the concepts.